We start with the customer and work backwards. We work vigorously to earn and keep customer trust, devoting ourselves to fulfill their needs and expectations with utmost quality. We treat customers as we would our team members - with respect and care.

We are all owners. We act on behalf of the entire company, beyond just ourselves. We are frugal and spend the company time & money as our own. Anyone can make a decision after aligning with 1) impacted parties 2) subject matter experts.

We create and communicate a bold direction that inspires results. We think differently and look around beyond the obvious for ways to serve customers. We set a high bar for ourselves in order to deliver high quality across every function and department.

We are a data-driven organization. We seek to make decisions based on fact and experience rather than opinion and personal preference.

We are obligated to respectfully challenge decisions even when doing so is uncomfortable or exhausting. We are obligated to hear and understand any challenges, and we are obligated to explain our decisions. We do not compromise for the sake of social cohesion. Once a decision is determined, we commit wholly.

We deliver what we say we will and aim to go beyond what is expected.

Team members are our most vital asset and we aim to continually invest in developing and taking care of our people. Further, we treat each other fairly and respectfully while remaining vocally self-critical, even when doing so is awkward or embarrassing. Personal health and personal mental health of our team members are very important to us. We strive to set expectations and use our own personal judgement to achieve a reasonable work-life balance.

We share the same information about the company’s strategy, performance, and financials (both good and bad) across the board as soon as possible, so people can make good decisions every day. We share information of our day to day jobs, architecture details, knowledge, and other information. We do not create job security by hiding information. Everybody should have access to everything that affects them to make decisions pertained to them.

We always act with honor regardless of whether our actions are public. We will "say what we mean, and mean what we say." The first and foremost product that our company builds & sells is “Trust”. We will work tirelessly to earn and maintain customer, shareholder, team member, and others' trust.

We embrace and value the diversity and inclusion of our team members regardless of background, gender, race, ethnicity, sexual orientation, religion, political views, nationality, age, or socioeconomic status; all of which we do not discriminate against. We actively seek out diversity because it makes us better together.